Does This Gadget Make You Happy?

"Mawalan na ng tubig, wag lang internet." - RA Rivera

We're all familiar with Maslow's pyramid, yes? Here's an image to jog your memory:

http://upload.wikimedia.org/wikipedia/commons/6/60/Maslow's_Hierarchy_of_Needs.svg

It's a straightforward, easy to understand concept that is widely reference by pop culture and psychotherapists alike, which basically states that physiological needs must first be met before higher needs (safety, belonging, self-esteem to self-actualization) can be achieved.

But how do you account for not-so sensible behaviors that don't neatly fall into a theory that says you can only move on to the next hierarchy after the basic ones are satisfied?

⁃ It's the 20-something single fashionista who wouldn't think twice about blowing two months worth of rent for a Gucci handbag.
⁃ It's the Vietnamese factory worker who'd spend up to three month's worth of salary to buy his girlfriend the latest iPhone 6.

⁃ It's the working student who'd rather get the latest iPad than pay for tuition fees.

It's not "wrong" or "bad". It's just that Mr. Maslow's neat little theory doesn't account for these random, irrational behaviors that fly in the face of common sense.
Sometimes, the looks of approval we get from our peers make up for the hunger pangs, our landlord's wrath over missed payments, or bad posture from walking in killer stilettos all day long.
In a lot of ways, our marketing spin doctors exploit Maslow's theory to appeal to these needs. Things are assigned some sort of a promise that only that object will satisfy. It's aspirational marketing at its finest, a world where toothpastes will help you find your soul mate, where that Lambo is a sign that you've arrived in the world, or that fake spray-on tan means you have the luxury to laze around at a resort all day long.
On other side of the spectrum, there are the artists and martyrs, those who go straight to self-actualization mode and ignore their base needs and desires.

⁃ It's someone like Gandhi who'd go on a hunger strike and dress in rags to make a point.

⁃ It's the Mother Teresa's who'd willingly forgo of creature comforts to serve the less fortunate
- It's the musician who'd rather go homeless than give up his guitar.
- It's someone like Carrie Bradshaw who'd rather "buy Vogue instead of dinner" because she felt it "fed her more".
Do you feel the same way about your gadgets?
Share your thoughts on this subject in the comments section below. 

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